Before a film is even written, its success can be determined by the strength of the concept alone. Without a great concept, it can be extremely difficult to attract talent, producers, or investors to your project, and just as hard to market and sell the film once its done. In many respects, the concept development phase is the single most important part of the process, and one that can never be rushed.

In today's episode, I outline my entire concept development process from start to finish, using my upcoming feature film WHITE CROW as a case study. Topics covered include: Picking the right idea, development tactics, using the logline as DNA for the screenplay, iterating & revising the core concept, and much more.

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